Social media is everywhere - its ubiquitous use now touches nearly every facet of human life. In the healthcare industry specifically, users of social media must always be aware of the fine line between proper and improper information... (Read More)
Editing photos for social media posts can be fun and empowering or a total time-sucking drag, depending on how good you already are at it and how much you enjoy it compared to other social media marketing tasks competing for your attention.
If... (Read More)
Come on, do businesses really need a blog?
It's a lot of work, right? And there are so many other things you could be doing to bring revenue into the business. Do blogs matter? Are they worth the time that it takes to write 400 words for some... (Read More)
It's no longer enough to simply have a ton of followers on your brand's social media channels; you need authentic and consistent engagement to get the most value out of your social media marketing campaigns.
After all, engagement rates are one of... (Read More)
We're all familiar with the influence digital communications have in the marketing and advertising world. Say "digital" and what age group comes to mind?
If you're like most people, you'd envision a young adult or teen wearing AirPods and... (Read More)
According to HootSuite research, there are more than 30 million company pages on LinkedIn. This is undoubtedly an impressive figure, except for the fact that many companies fail to fully optimize their pages in ways that will generate more traffic... (Read More)
Here's a bold prediction. Even if you stumble across this post in the year 2040, it's likely SEO will still be a deciding factor in your company's success. Sure, the world will look like a different place, but the ability to put content related to... (Read More)
The most important aspect of marketing online and on social media isn't the quality of your images, the genius of your copywriting, or the uniqueness of your campaign itself. You can have the cleverest copy and most gorgeous images in the world and... (Read More)
When individuals and brands first begin blogging, they often start out with a grand plan for scheduling well-researched content with clearly established goals and deadlines for each piece. Then — of course — life gets in the way and the idea of... (Read More)